National Brand + Movement Partnership
Context
A large-scale collaboration focused on domestic equity, bringing together corporate brand power and movement-based education.
Challenge
Translate nuanced, research-backed concepts into messaging that could resonate across broad consumer audiences while staying aligned with the movement’s values.
Approach
I supported messaging strategy, audience alignment, and campaign development across multiple initiatives. This included helping shape how complex ideas showed up in accessible, culturally relevant ways.
Impact
Contributed to campaigns that expanded the reach of domestic equity conversations into mainstream spaces. The work supported ongoing collaboration across multiple projects and campaigns, strengthening both brand alignment and movement visibility.
Scope & Continuity
Initial project evolved into multi-campaign collaboration, including brand partnerships (e.g., Pure Leaf Tea) and continued strategic alignment across initiatives.
“The immense work you put into creating content for partners like Pure Leaf and building the incredible Home Ec curriculum—you were so thorough, collaborative and creative. You poured your soul and skills into everything we did together, and you were always honest about what you needed which made our jobs easier because we never had to guess. ”