Context
A national campaign designed to activate community engagement through a network of brands and creators.

Challenge
The campaign required coordination across multiple stakeholders—brands, influencers, and messaging streams—without losing authenticity or diluting impact.

Approach
I led strategy across a multi-influencer ecosystem, aligning messaging across partners and identifying the highest-impact audience segments. Rather than relying on volume alone, we prioritized trusted voices and platform-specific storytelling.

Impact
The campaign expanded reach through coordinated amplification while maintaining credibility across audiences. Messaging traveled through aligned creators instead of feeling top-down, resulting in stronger engagement and more meaningful audience connection.

Scope & Continuity
Project-based campaign with cross-partner collaboration and ongoing relationship building with aligned brands and creators.