Social Media & Visibility Strategy

Hands-on social media strategy for people with something meaningful to say

Is this you?

You have a book, a body of work, a mission, a movement, a creative practice, a service, or a big idea people need to hear. You’ve got something meaningful to say, you know you should have some kind of online presence, but you’re not quite sure where to start.

Knowing your work matters and knowing how to effectively talk about it online are two very different things. I’m here to help.

I’ve been online since the days of dial-up, creating and sharing ideas on every platform from LiveJournal to TikTok. In recent years, I’ve built a personal brand that now reaches millions. I turn big, complex, emotionally resonant ideas into clear, accessible, scroll-stopping moments. That work has grown into a community of more than one million people, a top 2% global podcast, a book with Plume, collaborations with major brands and organizations, and regular media citations for concepts I’ve helped name and popularize, including weaponized incompetence and the nag paradox. I’ve helped businesses of all sizes sharpen their online messaging, and I’m here to do the same for you.

I help authors, creatives, thought leaders, educators, facilitators, nonprofits, grassroots organizations, small businesses, and mission-driven brands figure out what kind of visibility they actually need, what to say, and how to build a content system that supports their work. I’m not going to coach you to chase trends or mimic viral formulas. My job is to help you translate the amazing work you’re already doing into a sustainable social media presence.

I’ve spent more than two decades growing blogs, newsletters, online communities, and multiplatform content ecosystems. I’m a creator, educator, strategist, artist, and storyteller who gets a huge kick out of helping people move past their trepidation and feel confident and informed.

What I do

I help you:

  • Clarify your message so it translates online

  • Figure out how to connect with an online audience

  • Turn your ideas into posts, captions, carousels, newsletters, and short-form video (without starting from scratch)

  • Build realistic systems for showing up online without burning out

What I don’t do

I don’t:

  • Turn people into influencers

  • Encourage trend-chasing or meaningless virality

  • Give generic advice or formulas

  • Push visibility that leads to burnout, overexposure, or performing a version of yourself that does not feel true

What it actually looks like to work together:

I offer single-session consultations for individuals and organizations to audit their existing online presence, clarify their goals, evaluate their available resources, and develop a social presence strategy.

I also offer ongoing social-presence advising. We can set up a cadence of meetings, messaging, and collaboration that works for your needs. Bring me your questions, like “Hey, can you look at this video I made and tell me if it makes sense?” or “How can I get people to read my book without feeling like I’m selling my soul?” I can help you figure out which platforms to focus on, which to drop, and how to turn an idea into a video, graphic, or punchy, shareable commentary. I can be your sounding board, coach you through finding your footing online, or even partner with you in a more high-touch way to help create content.

Rates are based on the scope of work and can be negotiated on an hourly or project basis. Let’s chat!

What people are saying

“Laura helped me think through translating years-long research into real world impact. She also helped me see that partnership and thinking big were possible beyond the page.”

-Rose, Author, Journalist, Researcher

“I liked working with Laura a lot — she’s professional, focused, met deadlines, smart, creative, and fun. A team player, can work on the fly and pivot quickly when asked.”

-Jane, Small Business Owner, Marketing Professional, Creative

“The immense work Laura put into creating content for partners like Pure Leaf and building the incredible Home Ec curriculum—she was so thorough, collaborative, and creative. She poured your soul and skills into everything we did together, and she were always honest about what she needed, which made our jobs easier because we never had to guess.”

-Amanda, SVP, Brand Partnerships

Other ways to work with me: Speaking, Podcasts, Interviews, Workshop Facilitation, Curriculum Development, Research, and more.

Find my media kit here.

To arrange a speaking engagement, contact:
Authors Unbound - Christie Hinrichs

Represented by Joanna MacKenzie - Nelson Literary Agency

Let’s talk

If you’re building something meaningful and want a bigger reach without extra work, I’d love to hear what you’re working on. Please fill out this form or reach out directly. I’ll follow up to learn more about your goals and see if it’s a good fit.